A short selection of innovation
and design project.
We live our lives by design.
Redesigning what
we know is inherently innovative.
PRODUCT INNOVATION: PEPSI
Redefining the Can
As part of our ForeverFootball Pepsi campaign, I developed the idea of a futuristic Pepsi can. Since the campaign explored Saudi’s football culture through the past, present, and future, it made sense to envision a high-tech can that doubled as both a refreshment and a live football ticker, delivering real-time updates. This concept was developed and executed in our 2021 film. Two years later, Pepsi New York launched a prototype of a futuristic LED can, or smart can.
Night
LISTERINE :PRODUCT INNOVATION
swish
We’ll change people’s habits and get them to swish at night by turning the Listerine bottle itself into a constant reminder. An LED light inside the bottle cap will illuminate its colourful liquid so the Listerine bottle will never be left in the dark again!
HOW IT WORKS
A LED and a 2032 battery are placed inside the cap.
A motion sensor is placed on top of the cap and triggers the LED whenever a person walks into the bathroom.
PRODUCT DESIGN: AJMAN BANK CREDIT CARD
For the Sheik
of Ajman
PRODUCT INNOVATION: AQUAFINA
Made from
the Moon
During the holy month, we celebrated the crescent moon with the Aquafina Celestial Collection, reflecting the brand’s constant presence, like the moon in the sky.
The highlight was a special edition Aquafina glass bottle, with Lunar meteorite elements worked into the glass—symbolizing the deep, enduring bond between Aquafina, its consumers, and the crescent.
REDESIGN :CORPORATE DESIGN
Making waves
ANIMATION DESIGN: REAL MADRID
Real Madrid World
Supervising the animation for the new Real Madrid world in Dubai.
Client: ‘Capture
the colour!’
WATERMAN PARIS :FILM DESIGN
